Our AI Support Agent - NelsonUpdated 15 minutes ago
Meet Nelson, Our AI Support Assistant

At Sealskinz, we're committed to providing helpful, accurate support whenever you need it. To help us do that, we've introduced Nelson, our AI-powered customer support assistant.
Nelson is often the first point of contact when you get in touch with us online. He's been carefully trained using information about our products, services, and the questions customers ask most frequently, allowing him to provide quick and accurate answers to a wide range of enquiries.
Why Is He Called Nelson?
As a proudly Norfolk-based business, we wanted a name that reflected our local roots. Nelson takes his name from Admiral Lord Nelson, one of Norfolk's most famous historical figures.
Just as the original Nelson was known for his expertise, leadership, and reliability, our Nelson is here to help customers navigate their questions with confidence and efficiency.
Why We Use Nelson
We know that when you have a question, you usually want an answer as quickly as possible.
Whether you're looking for sizing advice, delivery information, order updates, product care guidance, or help finding the right product, Nelson can often provide the information you need within seconds.
We've invested significant time in developing and refining Nelson so that he understands our products, policies, and customer needs. This means he can provide reliable, consistent, and helpful answers at any time of day.
For many customers, this results in:
- Faster responses
- Less time waiting for support
- Immediate access to helpful information
- Assistance outside normal business hours
Real Support From Real People
While Nelson is highly capable, he's only one part of our customer support experience.
Behind Nelson is our dedicated Customer Support Team. If your enquiry is more complex, requires investigation, or you'd simply prefer to speak with a person, help is always close at hand.
Using AI doesn't mean we've removed the human element. Quite the opposite. Nelson helps us answer routine questions more quickly, allowing our team to spend more time supporting customers who need detailed advice or personalised assistance.
We Know AI Isn't for Everyone
We're aware that not everyone enjoys interacting with AI, and we completely understand that.
Some customers appreciate the speed and convenience of an instant response, while others prefer speaking directly with a member of our team. Both preferences are completely valid.
That's why our aim isn't to replace human support. It's to offer a faster route to answers while ensuring that real people remain easily accessible whenever they're needed.
You can ask to be 'transferred to a real agent' at any time.
What Nelson Is Great At
Nelson can help with many common enquiries, including:
- Product information and features
- Sizing and fit guidance
- Delivery and shipping questions
- Order status updates
- Returns and warranty information
- Product care and maintenance advice
- Frequently asked questions
When a Human Touch Is Best
Some situations benefit from personal support, including:
- Complex order issues
- Detailed product recommendations
- Unique circumstances that require investigation
- Complaints or service concerns
- Anything that simply needs a conversation
In these cases, our team can step in and provide the dedicated support you need.
Our Promise
We believe the best customer service combines the speed of technology with the expertise, understanding, and care of real people.
Nelson helps us provide faster answers and better availability, but you'll never be left on your own if you need human assistance.
Think of Nelson as a knowledgeable member of the Sealskinz team who's always available to help, with our Customer Support Team ready to step in whenever needed.